Watch Townsville’s art come to life with new augmented reality project

Date published: 1 December 2020

Art across Townsville CBD will come to life with street art murals across the city centre transforming using augmented reality (AR).

The new Townsville City Council project has taken in a limited number of local and national artists to teach them the skills needed to create AR animations, bringing static artwork to life with movement and sound using a phone or tablet.

Community and Cultural Development Committee chairperson Ann-Maree Greaney said this project was revolutionising the way people engaged with art in Townsville.

“Council is always looking for ways to make art more exciting for community and visitors, and this is a great way for Council to add to the experience of established street art in Townsville,” Cr Greaney said.

“Artists who took part in our AR project were able to animate existing artworks, or introduce completely new animations on top of existing art. It’s a very exciting project that is helping push the limits of our city’s public art.”

Cr Greaney said the introduction of AR across the city was also a great way to bring more visitors into Townsville’s CBD.

“Locals and travellers will be able to see our beautiful city through a whole new lens,” she said.

“Townsville has recently introduced electric scooters to the city, which have had a really positive reception, and we know that our community is hungry for more technology-based experiences like that.

“I’m excited to see how the community responds to this exciting new kind of technology.”

For more information, head to Street Art.