Council helping to mentor the next generation of digital disruptors

Date published: 20 July 2018

Townsville City Council has joined forces with QUT to deliver a digital mentor program to Townsville Grammar School students.

The 13 Townsville Grammar School drama students pitched real advertising campaigns to The Great Barrier Reef Foundation, competing against students from schools in Brisbane who were onsite at the QUT campus.

Council’s General Manager of Community Engagement and Cultural Services, Stephen Beckett, is an AdSpace mentor for the program – which was held today.

Mayor Jenny Hill said the program is a great way to connect with future digital disruptors.

“Council is absolutely delighted that our people can help future generations become great digital talent,” Cr Hill said.

“Townsville has a strong track record in digital innovation such as SafetyCulture."

“This program encourages communication and problem solving skills as well as learning through doing.”

General Manager of Community Engagement and Cultural Services, Stephen Beckett, said the real world experience will give students a great insight into the development of a great campaign.

“It’s giving the students a taste of real life and a chance to engage in some hands on advertising campaigns,” Mr Beckett said.

“The students learnt about using technology and social media to get the best results for their advertising campaign by ensuring their message was delivered persuasively".

“Another key focus of the day was ensuring their pitch was delivered with style and integrity."

Mr Beckett said it was an honour to be an AdSpace mentor for the students.

“It’s encouraging to offer the students advise and experience that will help these students from school, to university, all the way through to their future career roles.”

AdSpace plans to bring the program to more school in North Queensland in the future.