Council ‘Litter-ally’ best of the best

Date published: 12 October 2018

Townsville City Council’s Public Affairs team is officially Queensland’s Government In-House PR Team of the Year.

Last night, the team received two awards at the Public Relations Institute of Australia’s (PRIA) Golden Target Awards – Best Government in-house PR team and Best Small Budget Campaign.

The subject nominated was Council’s Litter-ally Improving Waste marketing campaign, which aimed to explain changes to waste policies such as introducing a free hard waste kerbside collection, two free dumping weekends per year and implementing free dumping of green waste and recyclables all-year round.

A key feature of the campaign was Council using its own staff as talent in the advertisements.

Community and Cultural Development Committee Chair Cr Colleen Doyle – who was in Brisbane to receive the award – said she was proud of Council’s talented staff.

“It’s great Townsville has such creative talent in our Public Affairs team and also the Townsville Waste crew – this really is an amazing collaboration between the two teams here at Council.

“These ads really show what we can do for our community using our own resources and it proves we can engage with the community creatively and speak their language.

“So many locals have loved the ads with our own waste truck drivers as the stars – and it’s important to show we can beat the best with our own local talent.

“We have so much talent in within Council and it’s wonderful to have it recognised on a state and national level.”

Cr Doyle said Council has a big customer focus and has implemented better ways to communicate to the community.

“Its ads like these where our team uses humour to get our important messages through to our local residents,” Cr Doyle said.