Pure Projects have been appointed by Townsville City Council to provide a review of the existing CBD and the designated Priority Development Areas (PDA) with view of providing an updated Master Plan that will enable the reactivation of the Town Centre. As part of the overall activation strategy this reporting has been extended to include key tourist designations, recreational areas and other development opportunities including Castle Hill, Rowes Bay and Radical Bay on the prestigious Magnetic Island.
- Download the Master Plan Strategic Analysis Report (PDF, 11.7 MB)
- Download Stage 1 of the Transformation of Townsville Research Report (PDF, 562.9 KB)
- Download Stage 2 of the Transformation of Townsville Research Report (PDF, 9.0 MB)
Research and Key Recommendations
Research during development of the report identified key community attitudes towards Townsville’s strengths and weaknesses including:
|Strong community passion and sense of belonging.||CBD has serious image problem disconnect between CBD-suburbs.|
|Vibrant arts/cultural community.||Townsville little reputation as tourism destination.|
|Strong sporting community.||Rock Pool; is dirty and isolated from shops and cafes.|
|The Strand is a very well-liked precinct.||Airport presents poorly, uncompetitive with Queensland’s major tourism airports.|
|Strong reputation as an education community.||Starved of events.|
|Jonathan Thurston the most inspirational community leader to young people.||Flinders Street criticised as being badly lit, unsafe at night.|
|New Flinders St bars/cafes are well liked by younger people.||Low visitation to Magnetic Island by locals.|
|Gregory Street shops are microcosm of what CBD retail could be.||Young people bored and disenchanted.|
|Townsvilleans are the most Queenslander of all Queenslanders.||Poor food, beverage culture.|
Recommendations include activation across the city with:
- Strand - Saltwater lagoon.
- Review of PDA in inner-city to take in additional options including Castle Hill, Radical Bay on Magnetic Island and Rowes Bay Golf Course.
- Upgrade and greening of Palmer Street and Victoria Bridge.
- Central Park – to become premier green space in CBD with gardens and cafes, paths, ferry access and fishing platforms.
- Bridge and tunnel linkages to the new sports stadium.
- Entertainment and Exhibition Precinct on Stadium site.
- Centre for Excellence and Rehabilitation including training field for Cowboys.
- Hotel development on stadium site.
- Indigenous Arts and Cultural precinct.
- Entry statements at city approaches, airport and in main suburbs.
- New Concert Hall in CBD.
- Upgrade and modernisation of Perc Tucker Galley.
- Ferry terminal options, ferry stops upstream to new stadium and other locations.
- Pedestrian linkages – shaded and green walkways.
The report sets out the next steps for action:
- Document new master plan with architectural overlays.
- Develop overlay of funding models and scenarios based on council endorsed projects.
- Understand the Council funding available for delivery of projects.
- Develop projects briefs, concept designs and budgets for all proposed activation projects.
- Seek Federal, State Government funding for Indigenous Arts and Cultural Centre.
- Commence negotiations for the Stadium site hotel development.
- Negotiate with Cowboys on the Centre of Excellence & Rehabilitation.
- Begin design and discussions with Crystal Lagoons to enable concept design of Strand Lagoon.